The latest episode of the Tech On Toast podcast features our very own Pete Saunders, Head of Relationships at Zonal Hotel Solutions.

This episode takes a dive deep into the world of hospitality technology and explores the intersection of technology and hospitality, including:

• The importance of integration in tech stacks
• Total revenue management: a game changer for the industry
• The role of AI in enhancing the guest experience

As 2024 kicks off in earnest, looking for ways to increase bookings and boost revenue will be top of mind for many hospitality businesses. Whether you’re looking to tap into new potential audiences, draw in sports fans on match day, or pick up last minute bookers to help combat the £17.6bn no-shows problem, technology can be a valuable tool in helping you to attract more customers through your doors, and drive additional revenue.

In this webinar, we’re joined by our partners at Mozrest, Ambl and Fanzo to talk through how hospitality businesses can utilise new solutions to generate more bookings and increase revenue, all integrated with Zonal Bookings.

Our recent GO Technology research Holidaying at Home: What guests want from hotels in 2023 uncovered social media as an increasingly important discovery and booking tool for guests searching for accommodation, with 60% of guests aged 18-34 looking at a hotel’s social media pages prior to making a booking, and 43% of consumers agreeing that a button to reserve direct through social media would make their booking journey easier.

In this episode of In Conversation, we sat down with the Institute of Hospitality and their members to explore the role social media can play in driving direct bookings for hotels, including how hotels can leverage their online presence to encourage guests to book, reaching the right audiences and the importance of responsiveness in building trust with guests.