“These latest insights show that no-shows are still very much an issue facing the industry and it is a costly one. It is important that we continue our efforts to educate customers on the impact that not honouring bookings has on the industry, as well as finding ways for businesses to help reduce the risk of these no-shows occurring.”

“This research is incredibly important in highlighting the impact no-shows are having on the hospitality sector, whilst customers might think missing a reservation is only a minor inconvenience for the venue and staff, the wider connotations need to be emphasised to customers so they appreciate the need to show up for hospitality, support the industry and the workers within it.”

“‘What we cannot do is control people and their decision making, however what we can control is the experience received by our guests and the loyalty they feel to our brand. Tactical tech set-up is of course fundamental and must be strategic to your trading patterns and occasions, however I can’t put a value on good old fashioned relationship building and the importance of human connection, its priceless.”