With 60% of consumers aged 18 to 34 checking a hotel’s social media accounts before they book, and 43% of overall consumers stating that being able to make a booking through social media would make their booking journey easier, social media presents a massive opportunity for hoteliers looking to drive increase occupancy and drive RevPAR.
We sat down with Stewart Moss, Managing Director at High Level Software, part of the Zonal family, to explore how hoteliers can ensure they’re capitalising on the opportunities social media brings, from engaging with your audience and responding to queries and feedback, to leveraging your social platforms as a revenue driving channel.
- How important is social media for hoteliers?
Social media is extremely important for hoteliers in 2023. It’s become an integral part of the hospitality industry, playing a significant role in shaping the guest experience and influencing bookings.
Social media provides a direct line of communication between hoteliers and guests, both current and future, enabling hotels to engage with their audience before or after they stay, respond to reviews (both positive and negative) in a consistent tone, and really demonstrate their commitment to guest satisfaction before you get there as it puts a safety net around the booking.
Reputation management is a really important part of social media as well. Hoteliers really should be responding quickly and in a consistent tone of voice to anything that customers leave on their pages, and the opportunities to drive direct bookings are sizeable from there – especially with people using Facebook to book their hotels, and researching hotels through Instagram prior to staying.
- What role does social media channels play in the booking journey?
The fact that 60% of those 18 to 34 year olds are visiting social media pages before they’ve even made their decision highlights the importance of these platforms.
People are now gathering information and assessing your reputation before they stay with you, and when you talk about Gen Z in particular, they want to see different things from your business than what’s been highlighted before. They want to know about sustainability, they want your venue to be accessible at all levels, and they want to know how it’s going to extend their wellness or improve their lives in some way.
So people are gathering information and assessing what you’re about before they’re staying and the you’re giving them some authenticity to really add credence to their search, and this does really influence decision making. Positive reviews, engaging content, and captivating visuals on social media can really greatly influence the decision-making process. Showcasing the hotel’s unique features and highlighting the positive experiences guests can have, really helps provide guests with peace of mind knowing that they’ve made the right choice before they even arrive to stay with you.
- What should a hotel’s social media strategy look like?
Hoteliers should have a well-defined social media strategy that aligns with their overall marketing goals. This strategy should include clear objectives about target audience identification, content themes, posting schedules and performance metrics. Think “what are we aiming to do with all this time and work?”.
Share compelling visual content, and especially make sure to leverage user-generated content. If a guest has stayed in a lovely hotel and then posts about their experience, the hotel should then be responding and re-sharing this content, again lending credence to future guests that they will have a great experience staying here and giving them a prescription of how they can spend their time at the hotel, and that they won’t be let down.
Taking The West Park Hotel in Harrogate, part of the Provenance Collection, as an example – it’s very close to the Yorkshire Dales, so I’d be looking to target groups with an interest in walking and hiking, as well as dog owners and walkers as it’s a dog-friendly hotel. I wouldn’t be selling, I’d be communicating or engaging with the audience to show how great the property is and that the experiences offered here align perfectly with their interests.
Creating points of interest that encourage guests to share their experiences at the hotel can be another great pillar of your social media strategy. Taking The West Park Hotel as an example again, they’ve put a living wall in their excellent F&B area, putting something in place that encourages guests to engage with you and talk about you – which essentially results in free marketing.
People want to talk about the great stay they’ve had, and giving them a series of things to ‘tick off’ throughout their stay increases the likelihood they’ll share their experience of staying with you with their networks.
- How should you respond to comments on social media?
It’s extremely important to be responsive to both the good and bad comments you get on social media, because the guests that may be looking to book with you in future will be reading what you’re saying and how you respond to those questions.
The areas where we think it’s especially important is brand visibility and awareness, social media allows you to reach a wider range of people than ever before so it’s key to ensure you’re presenting the best version of yourself; and customer engagement and relationship building, always think about having maybe two or three members of staff responding rather than a lot of different people to build that authentic, consistent tone of voice, as well as show potential guests how much you care about their feedback about your business and the time they’ve spent with you.
If you’d like to find out more about how Zonal’s hotel technology can deliver success in your business, get in touch today for a technology consultation and one of our experts will be happy to talk you through what’s possible!
By Stewart Moss
Managing Director at High Level Software
With an intensive understanding and passion for the hotel sector and more than 20 years' of hotel knowledge and expertise in hotel management, operations as well as sales and marketing for brands, Stewart leads Zonal's hotel division.
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The key role of social media in the hotel booking journey
Social media serves as a pivotal tool for enhancing brand visibility and awareness and has evolved into an integral part of the hospitality industry’s marketing mix.
It is also becoming a vital part of the guest booking journey – and not just for research purposes, either. Channels such as Facebook and Instagram are increasingly influential as booking tools in their own right. Hoteliers must therefore review and develop their social media strategies with this in mind, if they are to make the most of the opportunity.
Social media now needs to be seen as more than a mere shop window for the business and more of a way of driving revenue via direct bookings.
What guests are looking for
Just how influential are channels such as Facebook and Instagram in engaging potential guests, and how does this differ between generations?
When researching hotels to book, older consumers prefer using hotel websites, but younger adults are turning to social media. Three in five (60%) of those aged 18 to 34 say they visit a hotel’s social media pages before making a booking — that’s 18 percentage points higher than all other consumers. With younger adults being much more frequent users of hotels than older ones (more than a third of 18- to 34-year-olds have visited a hotel at least monthly in the last six months, and nearly a quarter have done so weekly — twice the average among all consumers) this trend is worth bearing in mind.
Price and location are by far the biggest factors in booking a hotel, but consumers are also looking for amenities, and so it makes sense for hoteliers to look to showcase these on their channels. According to our research, the most desirable amenities are: WIFI (66% of consumers say this is a must have), a restaurant and/or bar (57%), parking (57%) and in room amenities such as a TV or an iron (also 57%).
When looking at younger guests and Gen Z specifically, sustainability, inclusivity, wellness, corporate social responsibility, and employee welfare are also a priority. While these aspects have always held significance, they are evolving into more pivotal factors for this generation, having a significant impact on their decision-making. Consequently, businesses aiming to engage this group must earnestly address these concerns, and social media is a perfect platform to communicate this.
Leverage the power of social media to drive revenue
Social media is also beginning to play a more pivotal role when it comes to encouraging people to click that ‘book now’ button. Forward thinking hoteliers should therefore be looking at ways to use social media to drive direct bookings, in order to boost profits, as well as avoid commission fees from third-party booking platforms.
Hoteliers would benefit from using their social media as more than just ‘shop windows’ for their business. Thinking strategically about what they share via these channels will be vital to encouraging people to hit that all important ‘book now’ button. Firstly, showing aesthetic images of hotel rooms, lobbies, and other communal spaces is a great way to demonstrate the hotel’s best features and encourage people to stay at the hotel. Including a link in your Instagram bio that clicks through to the hotel’s booking platform will also help facilitate direct bookings, turning those looking for a hotel into new customers.
Social media can also be used to encourage people to spend across other arms of the business. Hotels that have F&B outlets, for example, can leverage their social profiles to drive awareness of the great experiences on offer in their bars and restaurants and encourage further footfall from guests and locals alike. Social media is also a great place to promote exclusive deals and promotions on food and drink to encourage people to not only book at the hotel, but to make the most of the on-site restaurant as opposed to dining out.
What’s more, we know that one of the main reasons guests will choose to book with a hotel directly is down to trust. This presents a unique opportunity for hoteliers. By promoting their brand, their company values and their great experiences via social media – and ensuring they are communicating regularly with people whether that is via posts or responding to comments and messages – hoteliers can establish trust with potential future guests, turning lookers into direct bookers.
Now more than ever, consumers want the brands and businesses they interact with to have a human quality to them. Social media is a great way to build trust and demonstrate the qualities that consumers want to see and to encourage them to stay. From engaging regularly with guests, answering queries in a timely manner, to running engaging social media campaigns, demonstrating a business’ authenticity is a fantastic way to drive bookings.
Not only do hoteliers need to frequently communicate with consumers, but their booking platforms need to be user-friendly, up to date, responsive and secure. While only small numbers of consumers have booked a hotel via Facebook (11%), Instagram (11%) and Twitter (9%) currently, many more indicate they would be interested in doing so in the future. In fact, 43% of 18 to 24-year-olds agree that a button to book a hotel directly from social media accounts would make their booking journey easier. Fortunately, it is not difficult to integrate a booking button onto Facebook pages and this is something operators should be looking to do.
Capitalise on guests’ desire for experiences
All this points to the growing influence of social media in the hotel industry but with the channels developing and changing fast, hoteliers need to be ensuring they are future-proofing their approach.
For now, Instagram and Facebook remain the most useful platforms to our sector but, as Gen Z get older and younger generations come through, the importance of TikTok and other channels is likely to increase.
The growth of ‘creator content’ is also important here. Hotel social media channels need no longer be full of self-generated content, marketing teams can harness the power of creators by developing “Instagrammable” moments and experiences. Thoughtful and creative interventions, whether it’s strategically placed artwork or an innovative decorative space, can prompt guests to share their experiences, effectively amplifying the hotel’s reach with their target markets and, in the end, driving revenue.
And, as the desire for ‘experiences’ over products continues to gain momentum among consumers, crafting a purpose-driven strategy, grounded in engagement, and tailored to diverse target groups, hotels can position themselves as more than a mere accommodation-provider. Hotels become creators of desirable and memorable experiences.
As we can see then, as social media continues to evolve, the principles of targeted content, channel-specific strategy and driving direct bookings from the channels themselves will become ever more key to boosting hotel revenues.
By Stewart Moss
Managing Director at High Level Software
With an intensive understanding and passion for the hotel sector and more than 20 years' of hotel knowledge and expertise in hotel management, operations as well as sales and marketing for brands, Stewart leads Zonal's hotel division.
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Joe Form Test
In today’s hyper-connected, always-on world, going online for many consumers is their first (and only) port of call when searching for pubs, bars and restaurants to visit.
Social media has evolved from a place to keep in contact with friends and family, to an environment where people can also follow and engage with their favourite brands, and search engines have overwhelmingly become the place consumers to go find information about products and services. In more recent years, these platforms have also become the go-to place for customers to make bookings.
But how do customers use social media platforms and search engines to find hospitality venues? What are they looking for? How do they want to book? And more importantly, where is their behaviour headed in the future?
In our latest GO Technology research report, produced in association with hospitality insights company, CGA, and social bookings experts Mozrest, we discovered how 5,000 consumers are using social media and search engines. Download the report to discover how they’re engaging with their favourite hospitality brands on these platforms and the massive opportunities for savvy operators and marketers to leverage Google and social media to boost bookings and generate more revenue – not just now, but in the future.
Why should I download this report?
You’ll discover…
- Key social media statistics for 2022 that affect the UK hospitality industry
- How to leverage direct bookings through Facebook, Instagram and Google Reservations
- How people are searching for venues using Google and virtual assistants like Alexa
- The importance of social media channels used by 18 to 24-year-olds such as Snapchat and TikTok
- Ideas for how to use social media to increase table bookings
Download the full report to discover the future of bookings.
Download your research report
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Getting ready for Christmas: 4 things to set-up now to help you prepare for the festive period
Time to dust off the tinsel, polish the baubles and fish out the tea urns and trestle tables from storage; the Christmas period is fast approaching! To ensure you’re as prepared as you can be, we’ve listed some suggestions for things you can do now to help everything run as smoothly as possible once the festive season kicks off fully!
Set up your table layout(s) in advance
Come December, due to an influx of larger bookings, you may need to make some changes to your table plan. To ensure you have everything aligned, create this altered layout within the system now and remove any potential last-minute confusion on-site.
If using Zonal’s Events and Group Bookings solution, you can edit your layouts in Events here: Manage Sites > Select Site > Layouts
Tip: add the layout to a new plan. That way when you create a special day (see later on in this blog) you can easily assign the new table layout to specific days.
If using Zonal’s Table Management solution, you can achieve this within the Tables Admin platform here: Manage Tables > Layouts
Then edit the requisite layout for that day on the Tables Host platform here: Table Planning > Future Seating > Edit
Configure turn times by occasion
Something to be even more mindful of during the festive period is turn times, to get as many bums on and off seats as quickly as possible. If you’re using a separate Christmas/NYE/Festive Occasion, particularly for smaller and larger party sizes, you may benefit from utilising the hierarchy of turn times, which goes top to bottom as below:
- Occasion (if using Events)
- Area (if using Events)
- Session
- Default
If you wish to give Christmas parties 2 hours on the table, but regular tables 2.5, use the Occasion Turn Time and this will take precedence over any others in the system. Or vice versa, whatever works best for your setup. Equally, you may have a specific area setup for Christmas, which you can set specific Turn Times for and will be used for any bookings that are made where the Occasion carries no Turn Time.
Set up ‘special days’
Open Christmas Day but only for lunch? Open late New Years’ Eve? Closed in the strange week between Christmas and the New Year? We’ve got you covered. Creating ‘Special Days’ allows you make amends to your timeslots and capacity for a single date or a range of dates, without affecting your standard configuration.
If using Zonal’s Events and Group Bookings platform, this can be achieved by navigating to: Manage Capacity > Special Days
Give the special day a name (e.g. Christmas day) and select the date(s) that your special day will apply. You can then untick for ‘available online’ if you wish the day to be unavailable for guests to book. Events will copy a standard day’s availability to create special day time slots, but this can be modified afterwards by selecting ‘edit’ on the newly created special day(s).
Tip: when editing the new special day(s) you can assign a bespoke table plan and layout by using the dropdown.
If using Zonal’s Table Management platform, this can be achieved by navigating to: Store Admin > Capacity Management > Special Days
Choose your date(s), give your special day(s) a name and choose if you wish them to be bookable online or not.
Occasion and Menu exclusions (for Events & Group Bookings customers only)
Following on from Special Days, we have exclusions. In both your Occasions and Menus, you can choose up to ten dates to exclude from the availability. If you only have one Occasion and are closed for any dates over December/January, you can use this to prevent any bookings being made on those dates. If you have a separate menu for New Years’ Eve, you can use this to prevent your regular menu showing on that date. The possibilities are (almost) endless!
If you have any questions on the above, or about any of your other Zonal technology, please do get in touch with your Account Manager, or visit the Zonal Product Portal. Don’t have a login? Request one today.
If you’d like to find out more about Zonal Bookings, click here.
By Morgan Jaquiss
Customer Success Consultant at Zonal
Morgan is a Customer Success Consultant at Zonal with over 11 years’ experience working in the hospitality sector. More recently, he has been working closely with Zonal's Bookings platform. Morgan ensures customers are adopting the software and using the technology in the best way that suits the business, drawing on his experience of Operations across multi-site brands.
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No-shows in hospitality double from 6% to 12% in 2023
The latest research from Zonal and CGA by NIQ, reveals that the number of consumers not showing up for their reservations in pubs, bars and restaurants has doubled since September last year. A significant 12% of consumers are still not honouring their reservations and not informing venues in advance that they need to cancel.
The latest findings highlight the financial impact that not turning up has on the industry – costing the sector £17.59bn per year in lost revenue alone and the damage is even greater once wasted food and staff costs are taken into account. Unsurprisingly, restaurants are the most severely impacted, as they experience 27% of the cancellations across the industry.
Following the launch of the industry-wide #ShowUpForHospitality campaign that was spearheaded by Zonal in September 2021, the percentage of hospitality customers booking but simply not turning up dropped from 14% at launch to 6% by September 2022. A further 12-months on again, however, and consumers appear to have fallen back into old habits and rates of no-shows have significantly increased once more.
Commenting on the findings, Olivia FitzGerald, Chief Sales and Marketing Officer, Zonal said: “These latest insights show that no-shows are still very much an issue facing the industry and it is a costly one. It is important that we continue our efforts to educate customers on the impact that not honouring bookings has on the industry, as well as finding ways for businesses to help reduce the risk of these no-shows occurring.
“We launched our #ShowUpForHospitality campaign in 2021 in order to shine a light on this issue, change consumer behaviours, as well as start an industry discussion as to how best to combat this long-standing problem. Whilst the industry has made significant steps to reduce these figures, there is still more work to be done. We want to again bring the industry together to raise awareness of the issue, to share knowledge on how to mitigate the problem, as well as encourage customers to always show up for hospitality and help support their local pubs, bars and restaurants.”
CGA by NIQ’s Client Director, Andy Dean said: “This research is incredibly important in highlighting the impact no-shows are having on the hospitality sector, whilst customers might think missing a reservation is only a minor inconvenience for the venue and staff, the wider connotations need to be emphasised to customers, so they appreciate the need to show up for hospitality, support the industry and the workers within it.”
Visit the campaign page to learn more, join the conversation and help spread the message far and wide in order to encourage customers to #ShowUpForHospitality.
Join the conversation and help us make no-shows a thing of the past
No-shows cost the hospitality industry an estimated £17.59 billion in lost sales every year. Join our group of passionate industry supporters to help spread the message far and wide and encourage customers to #ShowUpForHospitality.
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Latest figures reveal 11th October as the most popular day to make a Christmas Day booking in 2023
However, for pre-Christmas get-togethers the most popular day on which to book is the 29th November, new consumer data reveals.
Our latest insights have revealed that 11th October is the most popular day for people making reservations for Christmas Day. Other popular days for making Christmas Day bookings include 5th October (in second place) and 27th September.
For Christmas Day the average booking size is for five people, however the research shows that the average booking size over the entire festive period is for 10 guests.
When it comes to these larger festive bookings, the most popular dates on which to make a reservation are 29th November in the top spot, followed by the 28th, 27th and the 22nd, according to data from 2022.
The findings highlight the importance of promoting Christmas Day offers early in the Autumn and party offers later in the season. Operators should also ensure they have the tools in place to accommodate seamless and simple bookings. According to our research into booking trends, a third of consumers now use social media to book tables and so having a reservation system that can be linked to these online platforms will also benefit operators. Connected technologies and automated systems that send out automatic reminders and confirmation communications will also help prevent no-shows, drive reservations and ultimately boost revenue.
Commenting, Olivia FitzGerald, Chief Sales and Marketing Officer, Zonal, said: “At special times such as Christmas, bookings are an important part of the customer journey. With December being the most important time of the year for many hospitality businesses, promoting Christmas bookings and juggling table plans to maximise availability will help operators make the most of the festive period.
“Sadly, there are still plenty of people who do not honour their reservations and this continues to be an extremely costly challenge for venues. Our #ShowUpForHospitality campaign revealed that no-shows cost the industry £17.6bn a year, which is staggering. With 58% of people now preferring to cancel digitally, sending reminder emails and making it quick and easy for guests to change their bookings is a good way for operators to reduce no-shows.”
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Assessment 5:
Improving the guest experience and driving loyalty
Zonal’s Improving the Guest Experience and Driving Loyalty self-assessment
Answer a few short questions to identify how well your tech helps you to deliver incredible guest experiences that keep your customers coming back time and time again. At the end you’ll get personalised guidance which explains how you can leverage your customer data to offer personalised customer experiences.
Take our other self-assessments to see if you score just as well across other key areas.
1: Reducing administration tasks
Find out if your tech helps you remove manual tasks that sap time and resources, and enables you to improve speed and…
2: Driving revenue
Let’s focus on your bottom line, and examine how your tech helps you to drive additional revenue. In this quick but…
Assessment 2:
Driving revenue
Zonal’s Driving Revenue self-assessment
Answer a few short questions to identify whether your tech helps you increase upsell opportunities and open up new revenue streams. At the end you’ll get personalised guidance to help you boost customer spend, both in-venue and at their homes.
Take our other self-assessments to see if you score just as well across other key areas.
1: Reducing administration tasks
Find out if your tech helps you remove manual tasks that sap time and resources, and enables you to improve speed and…
3: Speeding up service
Fast service is a key factor in improving the customer experience and turning more tables. Our third 5-minute…
Assessment 1:
Reducing administration tasks
Zonal’s Reducing Administration Tasks self-assessment
Answer a few short questions to identify whether your hospitality tech helps you combat any admin time-sinks or manual tasks that could be automated. At the end you’ll get personalised guidance to help you maximise your staffing resources and remove the manual grind.
Take our other self-assessments to see if you score just as well across other key areas.
2: Driving revenue
Let’s focus on your bottom line, and examine how your tech helps you to drive additional revenue. In this quick but…
3: Speeding up service
Fast service is a key factor in improving the customer experience and turning more tables. Our third 5-minute…
Getting ready for Christmas pre-ordering with Zonal Bookings
Even though it’s still a few months out, we know that for most hospitality businesses, planning for the busy Christmas season kicks off now. Whilst a busy festive period is something we’re all looking forward to, managing the increased demand can bring with it a number of operational challenges.
Pre-ordering functionality, facilitated through your reservation system, can be an effective way to reduce any admin headaches that can arise when managing orders for your festive bookings. If you’re interested in utilising pre-ordering functionality to help you manage your Christmas bookings, or if you need a quick refresher on how to get everything set up, we’ve put together a quick guide on setting up pre-ordering using Zonal Bookings to help you get off to the best start.
1a. In Events Admin create your Occasion and Menu as far in advance as possible. This way you will be able to take bookings early to maximise capacity without the pressure to finalise the Christmas Pre-Order menu. Ensure the Events Menu is assigned to the Occasion you wish to use.
1b. Create a Booking Rule for Pre-Order. If you want to take deposits or credit guarantees for these bookings, add that to the same booking rule. It is recommended that the rule is set up to trigger on the Menu.
Steps 2 & 3a can be ignored if using existing products.
2. Once the Christmas Menu (Products & Suppliers) has been confirmed and no further changes are going to be made, build and price the products in Aztec. Ensure products are added to the POS and aren’t out of stock. Hidden panels can be used to prevent users from selling these items outside of the Christmas period.
Ensure the Aztec into iOrder overnight sync has completed prior to starting this next step
3a. Now, you’ll need to configure the products in iOrder. This can be completed in Product Manager, or whilst building the menu within Menu Manager.
3b. Build the menu in iOrder Menu Manager by adding the configured products. Ensure that the menu has:
- An availability profile assigned. The parameters for the availability profile can be shortened in Events Admin, so it is recommended that start date is set to the day the menu is created to allow for testing.
- Ensure ‘Pre-order’ is selected in Menu Information under Platform
- The menu must set to ‘Live’
- It is important that the Site(s) & Sales Area(s) ‘Can Place Order’ & ‘Can Browse Menu’. This is found in Site Manager > META > Ordering.
4. Test your Pre-Order Menu prior to opening it for guest selection. Here are the steps to follow for testing:
- Create a duplicate Menu within Events Admin that matches your intended Christmas Pre-order Menu.
- Assign the iOrder Menu you have finalised to the Test Events Menu
- Link the Test Menu to the Christmas Occasion (or Occasion being used for the Pre-Order Christmas Menu).
- Create a booking rule to require a pre-order on your Test Events Menu and set the due date to 1 day.
- Change the Menu to Open for Pre-orders.
- Create a Christmas booking via Events Host or your Booking Widget, selecting the Occasion and Test Events Menu. Check that your booking requirement states you need to place a pre-order as you go through the booking.
- Open the Guest Portal for your booking and check that you can view the menu, then select your menu choices and complete order.
- Go back to Events Host and check the pre-order is now visible (in Chef Reports, Bookings Requirements or Booking History).
- Move the test booking to a date within the next 48 hours.
- On the day of the test booking ensure the pre-order has been sent to Aztec. This can be checked in Events Host but should also be confirmed by checking on site POS (pre-orders are stored in delayed ordering).
5. If everything was successful with your tests – you are ready to go live! When you want your guests to starting pre-ordering, link to your live iOrder menu in Events Menu Pre-Order. We do not advise using a schedule to trigger opening a pre-order, use the “Open for Pre-orders” link instead.
When you click ‘Open for Pre-Orders’, any confirmed bookings will then be sent a ‘Pre-Order Open’ email to prompt them to complete their pre-order. If you have any provisional bookings, they won’t receive the email but they will be able to make their pre-order in the portal.
This email should be configured to push guests to the Guest Portal, however, please remember that this email template isn’t exclusively for Christmas bookings. The Menu Email Template can be used to personalise emails by menu and can be shown in the confirmation emails by use of the dynamic fields. You can always use the Chat function to remind your guests of any outstanding deposits and pre-orders.
Lastly, please note:
- All Email Templates are generic. The Menu Email Template feature can be used to personalise emails by menu and can be shown in the confirmation emails by use of dynamic fields.
- Another way emails can be triggered to the customer and prompt them to complete their pre-order is “Reminder emails” for deposits and pre-orders to encourage the user to enter the Guest Portal.
- When errors occur, it is recommended the Menu is previewed within the Menu Manager in iOrder – this helps to ensure products are configured and priced correctly on Aztec. Quite often menu errors are down to products that are not configured on the POS or priced correctly.
- Remember to delete your test menu or remove all channels so it doesn’t show in house or to customers.
- Your menus must be finalised and checked in iOrder before you open for pre-order. Any changes made after that will not pull down to your guests!
If you have any questions on the above, or about any of your other Zonal technology, please do get in touch with your Account Manager, or visit the Zonal Product Portal. Don’t have a login? Request one today.
If you’d like to find out more about Zonal Bookings, click here.