Zonal’s CTO Jon Woodforth and Product Delivery Manager Matt Brooks look at how the pandemic has put digital solutions at centre stage in the consumer journey, and how consumers have reacted to this change when eating and drinking out. Most notable is order and pay at table solutions – from apps to web ordering, which, prior to COVID were still emerging technologies. In this video we’ll demonstrate the benefits of the Zonal solution and take a look into what’s next for Order and Pay technology.

Loyalty today is about so much more than waving a discount card. The smartest hospitality brands in our data-driven age are embracing technology and using customer insights to drive loyalty, increased visit frequency and spend. Zonal helps hundreds of customers to develop bespoke on-and offline loyalty programmes, mobile applications and more – all tightly integrated with EPoS for a seamless customer and operator experience.

Watch our online webinar, where you can learn:

• The importance of loyalty programmes in customer retention
• How to drive acquisition, retention and engagement post-visit with a Loyalty programme
• The different types of loyalty programmes that you can run
• How industry experts Bistrot Pierre rolled out their mobile app-based Loyalty scheme

Watch our 50-minute insightful webinar with Bistrot Pierre Director of Marketing- Arpita Anstey, and Digital Marketing Manager, Susie Clark, for top tips and advice on how to build a successful loyalty programme.

Speakers:

• Arpita Anstey, Marketing Director, Bistrot Pierre
• Susie Clark, Digital Marketing Manager, Bistrot Pierre
• David Charlton, Commercial Director, Zonal Marketing Technologies

Join our webinar to learn more about:

• An overview of the Acquire Purchase to Pay solution at site level.
• Users will learn how to place an order using regular order templates, add additional products manually, accepting part orders (with changes) and raising credit requests against the invoice.

The demonstration is available on demand and you can register your interest here:

At Zonal, we understand the challenges of managing your menus and recipes database. From the inability to create comprehensive menus in one place, to lack of visibility of allergen information in each dish, there are many ways it can go wrong.

That’s why we have introduced our new Menu Management solution, helping you to streamline the way you build recipes, design and manage your food and drink menus.

We will be running a series of online demonstrations, designed to give you an overview of the solution, the webinar will allow you to learn more about:

• How to produce creative, comprehensive and accurately costed menus.
• How to store, manipulate and utilise critical information including ingredients, allergens, prices, recipes and supplier details.
• FAQs – your opportunity to ask us any questions about our Menu Management solution.

The demonstration is available on demand and you can register your interest here:

Today’s diners demand choice and convenience. It’s one of the main reasons why the home delivery market is expanding so rapidly. And it also explains why there’s a growing trend for Click and Collect, where customers order online and pick up their food from a nearby venue.

But Click and Collect can create problems for operators. Online orders can flood venues at busy times, putting the kitchen under pressure and potentially leaving customers waiting. A lack of integration also means that online orders need rekeying into the system. And if stock has run out then the venue needs to contact the customer and ask them to reorder.

Watch our online webinar to find out how PizzaExpress successfully deployed Click & Collect across the business, as well as how to develop your own Click & Collect sales channel to drive additional revenue.

Speakers:

• David Charlton, Commercial Director, Zonal Marketing Technologies
• Matt Broom, Customer Solutions Manager, PizzaExpress

Last year, UK consumers spent £491 million in hospitality venues over the Christmas period. How much of this huge amount will be coming your way? Watch our on-demand webinar with David Charlton, Zonal’s Commercial Director, and Anna-Marie Mason, Director of Brand Marketing for Mitchells & Butlers, to get expert advice on optimising your reservations system.

Our webinar will give you practical tips to get more bookings, such as:

• Adjusting your auto check-out settings to make tables bookable as soon as possible
• Communicating offers and promotions through the right channels
• Using feedback tools to finetune your offering and re-engage customers in the new year

 

Click here to watch our 30-minute webinar to get expert advice and real-life examples for maximising your yuletide bookings.