Amidst today’s hectic trading environment, it’s important that every part of your business is running as smoothly as possible to make life easier for both you and your staff, and ensure your guests are still receiving a first-class experience when engaging with your venue – and there’s no better way to do this than making sure your bookings process is working successfully for your business.
In this webinar, Ed Christmas, Director at Bums on Seats, joins Zonal’s Head of Customer Success Natalie Millington as they explore taking a step back and revisiting the foundations of your bookings process, as well as the opportunities getting this right can bring.
Watch this webinar for actionable expert advice, including:
- Where is the industry at the moment?
- Tips for reoptimising your booking platform
- How you can make the most out of your bookable spaces
- Making sure you’re understanding your customers
- Our checklist for success
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Watch: Booking platforms: Back to Basics
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Webinar | 2023 hotel guest trends to help you maximise revenue
As the cost of living crisis continues to fuel the staycation trend amongst British consumers, ensuring your hotel is matching the demands of both new and existing guests will be key to making the most of the opportunities presented during today’s turbulent trading landscape.
Join Stewart Moss, Managing Director at High Level Software and Karl Chessell, Director of Hospitality and Food, EMEA, at CGA by NielsenIQ, as they present an exclusive preview of the findings from Zonal and CGA’s latest GO Technology research into how consumers engage with hotel businesses, and what they expect from their visits to hotels in the future.
From how often guests are visiting UK hotels and what the driving factors behind their visits are, to how they prefer to make a reservation ; as well as new innovations in hotel technology consumers are interested in, this webinar will provide you with actionable insights to help you boost your business in 2023.
Watch this webinar to discover insights including:
- The driving factors behind the frequency of guest visits to UK hotels
- How to cut costs by encouraging guests to book directly with you
- Hotel sector trends that consumers are most interested in
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Watch: 2023 hotel guest trends to help you maximise revenue
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Watch: Embracing the future of hospitality tech
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Webinar | Embracing the future of hospitality tech
Throughout 2022, we published four unique pieces of topical research exploring some of the key consumer trends hospitality operators need to be aware of to meet the demands of the modern, digital-savvy consumer.
From how the next generation of hospitality guests view the industry and the demand for personalisation, to how consumers are using social media and search engines to engage with hospitality venues and how they prefer to pay when they do visit pubs, bars and restaurants, the research is packed full of actionable insights you can use to improve your guest experience and boost revenue.
To help you navigate all this great research, Zonal’s Chief Sales & Marketing Officer Olivia FitzGerald explored some of the key findings from across our research this year in this brief 16 minute webinar!
Watch the webinar to discover insights from 5,000 representative consumers, including:
- How consumers are using social media to engage with hospitality venues
- Appetite towards sharing the data required for personalisation
- Top ways customers like to pay
- What the future of hospitality technology might look like
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Webinar | How technology can deliver success
The last few years have seen the adoption of technology massively accelerated in hospitality venues of all types, creating opportunities for new revenue streams for operators and enhancing guests’ experiences throughout the customer journey.
Join Mark Stretton, Managing Director of Fleet Street Communications, and Zonal’s Sales Director, Tim Chapman and Head of Technical Sales, Jonathan Grant as we explore how technology can drive revenue and cost savings.
From the importance of data in streamlining processes and providing personalised guest experiences, to the importance of integrations and how connected tech can help you to achieve more, this webinar is packed full of actionable insights to help you succeed!
Key topics covered in this webinar:
- How technology can help to reduce inefficiencies in your operation
- The benefits tech can have for reducing costs and increasing margins
- Tech tips to help you boost revenue in your venue
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Watch: How technology can deliver success
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Webinar: The future of bookings & how to drive sales
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Webinar | The future of bookings & how to drive sales
In this latest bitesize webinar Olivia FitzGerald, Chief Sales & Marketing Officer at Zonal, and Amber Staynings, CEO and Founder at strategic sales & marketing experts Bums on Seats, explore how consumer booking behaviour has changed and how social media now plays a vital role in generating bookings, the importance of creating a frictionless experience for customers, and tips for operators on how to capitalise on current consumer trends to drive sales.
Watch this webinar for insights including:
- How to leverage consumer demand for convenience to generate bookings.
- Consumers are making decisions based on what they see on social media.
- The Rise of Gen Z.
- The use of social media to book and how this impacts bookings and sales across the entire sector.
- Competitive Socialising and experience led occasions.