Growth is a natural sign that a business is doing something right: it shows that there’s a demand for what you do, and that’s why your customers keep on coming back.
However, growth needs to be approached with a degree of caution. There’s the danger that your business can grow too quickly, or even grow in the wrong ways.
That’s why you need the right tools. That means leveraging the power of the data your business already generates, but which you might not currently be able to access. It means streamlining what you do, reducing complexity and operating costs, enabling your staff to deliver exceptional customer service.
Download our Growing your hospitality business guide to find out more about:
- The three steps to growth
- How a regional restaurant group saved £20,000 in commission fees
- Key questions to ask to discover if your reservations partner is helping or hindering your progress
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These are tough times for the hospitality sector. We all know the factors: rising costs resulting in narrowing margins, while increased customer expectations are demanding continuous change and improvements.
And we know that some businesses respond by trying to work harder instead of smarter, pushing already stressed staff to breaking point or beyond. That rarely ends well, and it rarely delivers customer delight. There’s a better way, and that’s to do what you already do – but better.
All you need to do is unlock the power of the data your business already generates. The results can be extraordinary. At liveRES we’ve spent many years helping hospitality businesses big and small enjoy greater revenue and increased profits. And a huge part of that success is made possible by using integrated technology to share critical data.
Download our Fulfilling your profitability potential guide to find out more about:
- How to boost you bottom line
- How to operate more efficiently and cultivate customer loyalty
- The essential questions you need to ask yourself about your EPoS integration and how you’re using the data your business produces
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Every business wants to attract new customers, but not every business realises the importance of the customers they already have. Research shows that it takes seven new customers to equal the value of one repeat customer. Yet, most companies spend the majority of their marketing money on the customers they don’t have yet rather than on the ones they do.
One of the most effective ways to increase customer loyalty is through a personalised loyalty programme. But where do you start? How do you implement a loyalty scheme that’s right for you and your customers?
Download our guide How to Choose a High-performing Loyalty Programme for your Hospitality Venue to find out more about:
- The importance of loyalty programmes in customer retention
- The different types of loyalty programmes that you can run
- The difference that demographics can make when running a loyalty programme
- How McManus pubs have worked with Zonal on launching a successful loyalty programme
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Your recipe for improved profitability
Competition is fierce, customers have high expectations, and the economic climate remains very uncertain. That’s why cost control is so important. It allows businesses to develop solid processes that allow them to overcome unexpected challenges and ensure maximum profitability. Waste is not the only area where you can make improvements that will save you a great deal of money and make your business even more competitive. It’s all about seeing the big picture of your business and being able to make many little changes that, combined, deliver huge benefits. Download our eGuide to discover how Zonal’s integrated Menu Management solution gives you real-time control and visibility over stock and spending – but not at the expense of quality.
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Consumers are demanding more from hospitality operators when it comes to allergens than simply ticking the legislative box, according to the latest insight from Zonal and CGA’s GO Technology research.
With high profile cases dominating the headlines, the issue of allergen management and availability of information is very much front of mind for today’s consumers.
Genuine engagement, with on demand access to accurate, up to date allergen information is key, with more than four in five (83%) of the 5,000 UK adults surveyed expecting to have details made available online.
However, although online information about menus is crucial, consumers also want to access the facts when they are in-venue, with 75% expecting to see allergen information on materials, such as menu symbols and signifiers, acting as quick and simple points to highlight relevant information.
Almost three quarters (73%) of those surveyed also stated that they expect staff to be able to give verbal information about allergens at point of order, with a smaller but still sizeable number (44%) seeing it as the responsibility of managers or supervisors to know this information and come to a table to take orders if required.
With rising awareness of allergens coupled with changing dietary requirements, the challenge for operators is how to ensure accurate allergen information is made available at every customer touch point – whether a customer is searching for a venue on their mobile or walking in off the street. And this is where technology plays a major part in the solution for operators and the wider supply chain, according to Zonal.
Director of online commerce, Helen McMillan, said: “The GO Technology report tells us how important it is for operators to invest in integrated technology. Recipe, menu and purchasing systems simply must be aligned in order to deliver the level of accurate and detailed information that today’s consumers both need and expect.
“This approach will give the confidence needed by operators and customers alike in the accuracy of the information that often crucial decisions are being based upon. This is not only essential for building brand loyalty and earning confidence, respect and credibility with customers, but also for legislators and those seeking to enforce it.”
The survey also highlighted that those who show interest in advance and seek allergen information is significantly higher among young adults. Three quarters (75%) of those aged 18 to 34 say they look for it now—compared to just over half (56%) of those aged 55+. Women and Londoners were also more likely to seek out allergen and nutritional information.
Karl Chessell, Business Unit Director, Retail and Food, CGA said: “Food safety is a top concern for all businesses in the out-of-home food and drink sector, and the need for vigilance on allergens has never been greater. But as this GO Technology research shows, it’s not just legal requirements that should be motivating operators to be concerned about this issue.
“Consumers want genuine engagement and comprehensive, accurate information about allergens—and they expect to be able to access it easily. From websites to menus to staff, brands need to be able talk confidently about allergens and inspire confidence among their guests. If they can do so, there is an excellent opportunity to secure the respect and loyalty of the growing number of people with dietary requirements and establish a competitive advantage.”
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Modern ordering options to delight today’s hotel guests
With technology offering a multitude of order and pay solutions, it’s time for hoteliers to say goodbye to the old pad and pen. The humble smartphone is now an integral part of the travel experience. Route planner, travel guide, camera and more – all in a single device. Your guests never leave home without it. Smartphones are now so pervasive that there are enough for 1.3 devices for every person in the UK – and 91% keep the device within arm’s reach at all times. One report suggests that we change our phones more often than our toothbrushes, which goes to show just how important these devices are to travellers – and to your hotel. By ignoring the importance of technology within the guest experience, hoteliers are missing a trick – especially in the area of food and drink.
In our latest eGuide, we dig deeper into the drivers of order and pay apps, download our guide today.
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By reducing your waste footprint you’re not only reducing your impact on the environment, you’re saving enormous amounts of money too.
According to WRAP, the UK food sector wastes 3.5 million tonnes of food every year. In fact, in the pub trade alone, avoidable waste accounts for 41p of every single meal and £8,000 per year, per pub.The numbers are truly staggering.
The easiest way to reduce waste is to prevent it from occurring in the first place. And the easiest way to achieve that is by embracing what technology can do for you.
Download our latest guide to find out more about:
- The secret to reducing waste
- The benefits cutting food waste will have on your business
- How Zonal’s technology can help win the war on waste
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Managing allergen risks in your hospitality business
Managing the risk of allergens in your venues isn’t just the right thing to do. It’s a legal requirement too. The good news is that Zonal’s new Menu Management solution makes it easy to identify the allergens present in recipes, and quickly update team members and colleagues of any changes.
Our Menu Management solution is seamlessly integrated with Zonal’s EPoS, Stocks and Purchase to Pay, delivering the ultimate end-to end supply chain solution for your business.
Download our latest guide to find out more about:
- Food allergens and the law
- Why allergen communication is so difficult
- The easy way to stay on top of allergens
- How Menu Management works
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A roadmap to success for Inventory and Order installation
Properly plan a Zonal Stock & Order installation, avoiding the pitfalls
Using Stock & Order is seamless, efficient, and stress-free – and the deployment process should be no different. This guide shows how we will help you properly plan a Zonal installation, avoiding the pitfalls that ruin other IT projects.
We’ve detailed all of the stages we will help you with to plan a successful Stock & Order implementation:
- How to get started
- Five keys stages for installation
- Going live with your new software
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Cooking up a successful guest experience
How hotels like yours are perfecting kitchen and service with tech
With so much technology and choice, it’s sometimes easier to see the everyday challenges that software solves by hearing how other hotels like yours are using it.
In this Cooking up a successful guest experience eGuide, you’ll find case studies on how hotels are perfecting their service and kitchen operations with technology.
The eGuide also explores how to:
- Simplify your order process
- Free up staff with efficiency improvements
- Delight guests with payment from their mobile phone