Zonal has teamed up with customer feedback specialist, Feed It Back, to extend its guest insight service.

Feed It Back fully integrates with Zonal’s Aztec EPoS system and completes the guest journey, starting with website and online bookings right through to payment, loyalty and now feedback. What makes Feed It Back so beneficial to operators is that it’s the only system to combine the guests’ feedback with live EPoS data providing information such as what they bought, what they spent and who served them. This means the feedback can be tailored to a guest’s individual experience.

We are really excited to be working with Feed It Back, which is one of the fastest growing guest insight companies for the hospitality industry in the UK. By combining real time EPoS data with engaging and personalised guest surveys, we can give our customers authentic insights that lead to better guest experiences and an improved bottom line.”

Stuart McLean, CEO of Zonal

Understanding what makes a guest tick is becoming ever more important in an increasingly competitive marketplace, especially when it costs five times more to acquire new guests than keep existing ones. The Feed It Back partnership completes Zonal’s guest insight service enabling the company to offer a truly integrated solution.

The solution works with guests being given a unique code printed on their receipt for them to complete the survey. The survey is based on real-time EPoS transaction information which enables the questions to be personalised to their visit. The survey questions and sequence are completely customisable by the operator. On completion, the guest is presented with a single-use reward voucher to encourage a return visit and build loyalty.

Zonal is the largest EPoS provider to the hospitality sector in the UK and it’s a great coup for Feed It Back to become their official guest feedback provider. The Zonal team shares our customer focused ethos and we look forward to a long-term and prosperous partnership.

Carlo Platia, CEO of Feed It Back

Zonal, the UK’s leading EPoS provider to the hospitality industry has strengthened its position following the acquisition of innovative Midlands-based digital technology marketing company TXD Ltd.

TXD operates primarily within the hospitality sector with a wide and diverse customer base from multi-national pub companies to a large client-base in the late night sector.

The addition of TXD’s product set will compliment Zonal’s iZone industry leading marketing tools which include “Loyalty”, “Web Reservations”, “Vouchering” and “Table Management”‘.

Stuart McLean, Managing Director, Zonal says: “There are great synergies between the two companies, so naturally, we’re delighted with this acquisition, which fits perfectly into our strategy of offering market leading products and services to the industry. It extends our vision into the world of App and Website design along with email and text marketing with sophisticated consultancy services.

“The addition of Chris, David and their dedicated TXD team will bring a new dimension to Zonal and I am looking forward to working with them closely over the coming years. Operators will now be able to benefit from our combined product set, driving further revenue opportunities, reducing costs, improving margins and achieving significant ROI’s.”

Chris Albutt, Managing Director, TXD comments: “Joining forces with such a progressive company as Zonal will enable us to realise our vision of providing truly innovative products to the hospitality industry, accelerating and driving real benefits to our customers. We are really excited about the joint projects we are working on that will provide world leading, integrated solutions to our combined clients and act as a showcase to potential new business.”