GO Technology: The social value of hospitality
Seamlessly integrated with Zonal’s EPoS and full inventory management
suite, Zonal’s Mobile Stocks solution will help you streamline your stock
taking process by facilitating stock counting from a mobile device. Eliminate
the need for manual count entries and printed count sheets, making stock
taking easier, quicker, and more accurate.
Zonal’s kitchen and service management solution, Kitchen iQ, is a set of flexible
modules designed to streamline your kitchen operations, speed up service, and
help you and your team deliver exceptional service to your guests
Build accurately costed menus, better manage nutrition and allergen
information, and streamline your recipe creation processes with Zonal’s easyto-use online menu management tool. Menu Manager takes the hassle out of
managing complex menu changes, with seamless integration to Zonal’s EPoS
and wider suite of technology meaning any changes made are published in
real-time across your business.
With customers demanding faster service – and in particular a quicker finish
to their meal – payment has become a crucial part of the customer journey.
Zonal’s card payment system (ZCPS) allows you to take payments at the table
and any point-of-sale. It simplifies the payment process, quickly and efficiently
enabling you to turn tables faster, streamline your processes, reduce operating
costs, and maximise your revenue potential.
Acquire is Zonal’s EPoS integrated purchase-to-pay inventory management
solution, providing you and your team with a comprehensive, accurate, and
real-time view of what’s in stock, what’s on order, and when orders are due for
delivery. It helps reduce wastage associated with over-ordering, and helps you
protect your margins by ensuring your stock is being purchased from the best
supplier at the best price.
Tap into an additional revenue stream and allow your customers to engage
with your brand from their own homes. Click & Collect is fully integrated
with, and driven by, Zonal’s EPoS, removing the need for your team to reenter order information or update online menus if products go out of stock –
eliminating the manual headaches that can come with implementing additional
ordering channels
Part of the Zonal family, Toggle is an all-in-one gift card and ecommerce
platform that will help you boost revenue and expand your offering by
selling gift cards, experiences, and retail products through your very own
branded webstore.
Add targeted, effective promotional vouchers to your marketing toolkit.
Zonal’s Voucher Manager is a flexible solution enabling you to increase visit
frequency, boost customer spend, or even re-engage guests you may not
have seen for a while. A streamlined redemption process means minimal
training is required for staff, with automatic prompts at the point-of-sale
guiding staff through the process.
Consumer behaviour is shifting towards going out earlier, with the new preferred start time for consumers’ bookings at pubs, bars, and restaurants now sitting at 6:12pm.
This marks a continuance of a trend that started post-pandemic, with consumers increasingly favouring convenience when it comes to their visits to hospitality venues. But what are the key factors that are influencing this shift towards earlier booking times? Which consumers are seeing the biggest behavioural shifts? And what are the biggest priorities for guests when choosing to visit hospitality venues earlier?
This research, produced in partnership with CGA by NIQ, surveyed 5,000 British consumers to find out these answers, and more.
GO Technology: The social value of hospitality
GO Technology: More Than a Meal
GO Technology: Why 6:12pm is the new 8pm
Pub Accommodation Review 2025
GO Technology: Hotels and consumers – Guest expectations and how to meet them
GO Technology: Consumers and hospitality: 2024 in review
GO Technology: The truth behind no-shows
GO Technology: Brand loyalty in hospitality
AI has the potential to be a real game-changer for the hospitality sector. Operators can, for example, tap into AI to make real-time decisions that keep things running efficiently. By factoring in things like weather patterns and foot traffic from previous days, AI can predict demand and even suggest actions like adjusting staffing levels during busy times—helping operators stay ahead of the game when it comes to service and potentially cutting wage bills.
Using AI can also make sales forecasts more precise—right down to individual products. This means operators can keep inventory in check, reduce waste, and make sure they’ve got the right stock on hand when it’s needed most. In addition, by pulling in data from a number of sources, AI can generate helpful insights and daily summaries allowing for quicker, smarter decision-making and smoother day-to-day operations.
Beyond forecasting, AI provides valuable real-time support during trading hours. For instance, if kitchen operations slow down, AI can suggest reallocating staff to maintain service standards. For new hires, AI offers tailored onboarding guidance based on the business’s systems, helping them get up to speed faster.
AI can also be used to better understand guests. Airship’s AI Flight Assist is such a tool and is currently helping operators to effectively boost sales by making it easier for operators and their teams to query and segment their customer database through an accessible and conversational interface. By providing operators and their teams with a way to effectively identify and extract specific customer behaviours and insights, businesses can easily engage customers with smarter and more personalised marketing strategies that truly add value.
All of this data-driven support results in better resource management, a more efficient team, and an overall operation that is more focused on what really matters — delivering great customer experiences.
AI is playing an increasingly important role in shaping the customer experience from before people even enter a venue. Platforms like TripAdvisor and Google have started to use AI to summarise guest feedback, giving potential customers a quick snapshot of what to expect before they walk through the door. By making data accessible to operators, AI can also help businesses and marketing teams to create personalised offers and experiences for their customers, building loyalty and driving repeat visits.
With online reviews becoming increasingly influential when it comes to helping customers choose where to drink or dine, this makes it crucial for operators to stay on top of their online reputation and engage with feedback proactively.
Once guests are inside the venue, AI helps streamline behind-the-scenes tasks, giving staff more time to focus on interacting with customers. With fewer administrative duties to juggle, staff can provide a more personalised and attentive service, ultimately enhancing guest satisfaction. So, by enhancing both online perceptions and in-venue service, AI enables operators to deliver a seamless, more impactful customer experience.
AI technologies like ChatGPT, Gemini, and Meta AI are rapidly advancing, getting better at understanding human behaviour and enabling more natural, intuitive interactions. As these tools evolve, a big focus will be on making them more transparent.
If AI is to have a truly positive impact on hospitality, operators will need to trust the tech and to educate themselves about how it works. AI providers to the hospitality industry will need to show where the data comes from and how conclusions are made. This transparency will help operators and their teams feel confident that the AI-generated recommendations are built on reliable, accurate information. As these innovations keep developing, operators can look forward to AI offering sharper insights, which will ultimately enhance decision-making and streamline operations across the industry.
AI technologies are already in place, supporting busy teams both on the floor and behind the scenes. Providers such as AddSalt for example, provide conversational, yet automated AI phone bookings using voice recognition software. The system eases the pressure on front of house operations by reducing the time spent monitoring and answering phone calls, while also removing the possibility of any calls being missed.
When it comes to back of house operations, AI is equally as beneficial. AI can be used to optimise staff rotas, make sales forecasts, reduce waste, analyse stock levels and product performance, as well as produce daily summaries, enabling operators and their teams to make faster, smarter business decisions.
GO Technology: Why 6:12pm is the new 8pm
Seamless stays and smooth operations: The impact of Zonal PMS on pub accommodation
Booking occasions in 2025: Guest behaviour and the opportunity for operators
Tips for Tips! Boost Your Team’s Tips and Efficiency with TiPJAR This Christmas
GO Technology: Consumers and hospitality: 2024 in review
GO Technology: The truth behind no-shows
GO Technology: Fixing people’s hospitality bugbears
Making the business case to Finance for hospitality technology
Transform your hotel’s back-of-house operations with hospitality tech